Nicholas Sheldon is an award-winning media creative based in Santa Monica, California, with over 20 years of experience producing high-impact content across television, professional sports, and digital media.

Originally an aspiring sportscaster, Sheldon discovered his passion for storytelling as a producer and editor while studying Television Production and Sociology at Pepperdine University. He is credited with producing the first-ever reality show in the university’s history in Riptide TV and was honored with multiple awards for his work in sports media. During his senior year, Sheldon mentored under former NBC West Coast President Don Ohlmeyer and produced A Legend of Television, a documentary on legendary broadcaster Al Michaels. Sheldon later received the distinctive honor of graduating at the top of his major in 2004.

In 2007, Sheldon joined the NFL Network as a freelance producer/editor and quickly established himself as a creative lead across the network’s variety of programs. His standout work earned him lead roles on high-profile projects, including the opening sequences for Thursday Night Football, the NFL Playoffs, and the Super Bowl.

Following his time with the NFL Network, Sheldon served as a freelance producer/editor for the Tennis Channel for eight seasons, including editing and post production oversight of documentary programs like Signature Series and Tennisography. Sheldon also managed video content strategy for social media during the network’s coverage of ATP/WTA Grand Slam tournaments.

In 2018, Sheldon took a lead creative role with NASCAR driver Jeffrey Earnhardt, developing broadcast and digital content for the driver’s sponsor, Xtreme Concepts. Sheldon later produced branded content campaigns for XC’s affiliate brands, Musket Powder and Big Horn Bison Seasonings, producing cooking and reality-style content with a cast of actors and influencers.

Most recently, Sheldon contributed in post to the FX/Hulu limited series Justified: City Primeval and teamed up with Epic Arc Productions to create in-stadium content for various professional sports teams using both traditional production methods and generative A.I. tools.